read full case study
Tipsy Stix is an innovative concept that aimed to bring to market Ready-to-Drink Vodka Freezies.
My role in this project was to write and develop a comprehensive business plan showcasing a viable business model for their company in order to help them gain approval from a government regulated body known as the AGLC.
Helped develop and improve the company's overall business model.
Gathered data and analyzed industry trends in order to determine viability.
Developed a 3-year financial forecast in order to estimate potential revenue.
4 weeks to completion
the problem statement
The company was in the early stages of development and needed help structuring their business model. In addition, they were planning on entering a heavily regulated industry that required the submission of a detailed business plan to the Alberta Gaming & Liquor Commission.
market analysis highlights
research and findings
Conducted a competitive analysis to assess strengths and weaknesses of the company's closest competitors in order to better identity overall market opportunities and threats.
Determined the brand’s main target markets to be male and females between 20-45 years old with a buyer persona with interests in the following activities or similar lifestyles:
pool & patio hangouts
summer cottage gatherings