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PROJECT OVERVIEW
Tipsy Stix is an innovative concept that aimed to bring to market Ready-to-Drink Vodka Freezies.
My role in this project was to write and develop a comprehensive business plan showcasing a viable business model for their company in order to help them gain approval from a government regulated body known as the AGLC.
Overview
SUMMARY
Responsibilities
Business Strategy
Market Research
Financial Modelling
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Helped develop and improve the company's overall business model.
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Gathered data and analyzed industry trends in order to determine viability.
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Developed a 3-year financial forecast in order to estimate potential revenue.
Timeframe
4 weeks to completion
Team Size
Individual project
Deliverables
the problem statement
The company was in the early stages of development and needed help structuring their business model. In addition, they were planning on entering a heavily regulated industry that required the submission of a detailed business plan to the Alberta Gaming & Liquor Commission.
process
Problem
market analysis highlights
research and findings
S.W.O.T
Conducted a competitive analysis to assess strengths and weaknesses of the company's closest competitors in order to better identity overall market opportunities and threats.
buyer persona
Determined the brand’s main target markets to be male and females between 20-45 years old with a buyer persona with interests in the following activities or similar lifestyles:
summer Parties
summer festivals
pool & patio hangouts
summer cottage gatherings
Market
SWOT
buyer pesona
solution to the problem
In order to help bring the product to market, I wrote a detailed business plan that includes sections related to the company profile, market research, sales, marketing, operations, along with an in-depth financial forecast and projected cash flow. See below the outline of the final written document:
conclusion
solution
impact
impact
The business plan was approved by the AGLC and as a result the company was able to bring their product to market and successfully launched at tipsy-stix.com in the Spring/Summer 2021.
Measuring success
As of January 2022, Tipsy Stix is now available for purchase in over 100 liquor stores all across Alberta and is planning on continuing to further expand.
WHAT I LEARNED
Every project that I work on always teaches me something new and valuable...
In this case, I had the opportunity to validate the structure of how I typically create business plans, all while familiarizing myself with the development process of a product that heavily depends on the approval of a regulated government body in order to be able to move forward. In addition, writing an in-depth business plan always contributes to improving my overall writing, market research and financial forecasting skills.
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